Curiosity is not a hobby.
It is a way of being.

Long before content marketing became part of the conversation in Sweden, Anne Handley had already become my guide to better writing. The teaching of this book changed the way I think about words and the people reading them. At university, writing in English often meant proving you had mastered the language: long, intricate sentences, and sophisticated vocabulary that impressed more than they communicated. Handley shows me that great writing is not about sounding clever but about making people feel understood. Clear, useful, human-centred communication became the standard I wanted to hold myself to, whether I was writing a website, an article, a newsletter, or a social media post. More than a copywriting book, this became a reminder that good communication is an act of generosity.

I discovered Content Rules at a time when content marketing was still a new concept in many organizations. While others were asking whether blogs, newsletters, or videos were worth investing in, this book was already showing how thoughtful, valuable content could build trust long before it led to business. What stayed with me was not a checklist of formats or channels but the idea that content is not something we produce to fill a calendar or feed the algorithm. It is something we create to help people, answer questions, and build lasting relationships. Many of the principles I still use today—creating content with purpose, thinking editorially, and putting the audience's needs before the organization's agenda—can be traced back to this book. It helped me see communication as an ecosystem rather than a collection of isolated pieces.

My go-to manual for managing content in complex organizations. It offers a practical framework for everything from defining a core content strategy and deciding what content should exist, to establishing workflows, roles, and governance when many people are involved in creating and maintaining it. A book I keep coming back to whenever content needs not just creativity, but structure. I also recommend Halvorson’s The Content Strategy Podcast, where conversations with content strategists and designers offer plenty of practical advice, fresh perspectives, and ideas to bring into everyday content work.

A comprehensive guide to thinking strategically about social media rather than treating it as a collection of platforms and posts. It connects marketing, advertising, and public relations with audience behaviour, helping you move from business objectives and audience insights to an integrated social media strategy. A useful reference whenever I need to zoom out from content creation and look at the bigger picture.

This book taught me that leadership is not always about having the answers but asking better questions. Working in strategic communication often means bringing together people with different expertise, priorities, and perspectives. Engineers, marketers, HR professionals, sustainability experts, product managers... each holds a piece of the story. The Coaching Habit reminded me that my role is not to dominate the conversation but to create the conditions for better ones. The book's philosophy of listening deeply, staying curious a little longer, and resisting the urge to jump straight into solutions has become part of how I facilitate workshops, lead cross-functional projects, and interview subject matter experts. The strongest communication strategies rarely come from one person; they emerge through thoughtful questions and genuine collaboration. Communication begins long before we start writing. It begins with listening.

I got this book as a gift from a very dear friend of mine. The present was the most liberating idea: creativity does not belong only to painters with gallery exhibitions or authors with bestselling books. It belongs to anyone willing to see the world differently and make something from that perspective. I understood that creativity is not defined by a profession or an artistic title. Instead, creativity is a way of approaching work, solving problems, and expressing ourselves.

I own this book both in paperback and as an audiobook. Whenever I need a reminder that the world is far bigger than my routines, I simply press play to start exploring my everyday world with fresh eyes. These pages have become an invitation to let my mind wander, enjoy the analogue, and attend to what others overlook.

This was the first book on creativity and marked the beginning of one of my most creative periods. Not long after reading it, I began writing and publishing teaching materials for several Swedish publishing houses. Its practices became part of my life. I still return to the morning pages and I have my weekly date with myself as a way of nurturing curiosity and making space for new ideas. Creativity is something we cultivate and do.

La Fórmula

A Spanish-language podcast that explores personal growth and well-being through conversations with expert guests. Topics range from emotional management and productivity to healthy relationships and self-improvement. Each episode brings practical tools and proven strategies — the kind that translate directly into how you live and work.

Kommunikationspodden

Through conversations with practitioners, leaders, and experts, it explores the trends, challenges, and ideas shaping the communications profession. The podcast was originally launched by Sveriges Kommunikatörer, the Swedish professional association for communicators, before continuing under its current production.

PratSmart

A Swedish podcast about communication in all its forms. It explores everything from strategic communication and leadership to AI, storytelling, crisis communication, and personal presence. It is one of my favourite ways to keep learning from some of Sweden's most inspiring voices in the field while staying curious about where communication is heading next.

Career Contessa

My go-to resource for all things career and personal brand. Career coaches, recruiters, entrepreneurs, and workplace experts explore topics such as career growth, leadership, and the changing world of work. Practical advice and a reminder that building a meaningful career is an ongoing, creative process.